Rewind HK is a music collective known for intimate, design-led electronic events in Hong Kong. As the group prepared to expand its visual identity, we developed the early brand direction that would define how Rewind presents itself across digital and physical touchpoints.
Our work focused on building the foundations, including typography systems, colour palettes and mood board explorations, to help the collective establish a consistent aesthetic that feels modern, high-end and aligned with its atmospheric sound. The outcome gives Rewind a flexible visual framework they can apply to future promotions, posters and event materials.
