{"id":3618,"date":"2026-07-30T04:42:04","date_gmt":"2026-07-30T04:42:04","guid":{"rendered":"https:\/\/pulseinternational.online\/pulsemedia-work\/rewind-hk\/"},"modified":"2026-08-03T20:40:21","modified_gmt":"2026-08-03T20:40:21","slug":"rewind-hk","status":"publish","type":"pulsemedia-work","link":"https:\/\/pulseinternational.online\/de\/pulsemedia-work\/rewind-hk\/","title":{"rendered":"REWIND HK"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3618\" class=\"elementor elementor-3618\" data-elementor-post-type=\"pulsemedia-work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-431eb3d e-con-full e-flex e-con e-parent\" data-id=\"431eb3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b71fa18 e-flex e-con-boxed e-con e-child\" data-id=\"b71fa18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bca0c7b elementor-widget elementor-widget-image\" data-id=\"bca0c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"775\" height=\"451\" src=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-2.avif\" class=\"attachment-large size-large wp-image-4644\" alt=\"\" srcset=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-2.avif 775w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-2-300x175.avif 300w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-2-768x447.avif 768w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-2-18x10.avif 18w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a20c934 e-flex e-con-boxed e-con e-child\" data-id=\"a20c934\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d353f05 elementor-widget elementor-widget-image\" data-id=\"d353f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"774\" height=\"450\" src=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-3.avif\" class=\"attachment-large size-large wp-image-4643\" alt=\"\" srcset=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-3.avif 774w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-3-300x174.avif 300w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-3-768x447.avif 768w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-3-18x10.avif 18w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185fd2c e-con e-atomic-element e-flexbox-base e-185fd2c-c103e81\" data-id=\"185fd2c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"185fd2c\">\n    <div class=\"elementor-element elementor-element-03d0680 e-con e-atomic-element e-flexbox-base e-03d0680-c1eb556\" data-id=\"03d0680\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"03d0680\">\n    \t\t\t<h2 data-interaction-id=\"4eea976\" class=\"e-4eea976-e4c6df4 e-heading-base\" data-e-type=\"widget\" data-id=\"4eea976\">Developing the Colour System and Gradients<br><\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-472fd9e e-con e-atomic-element e-flexbox-base e-472fd9e-80f094c\" data-id=\"472fd9e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"472fd9e\">\n    \t\t\t<p class=\"e-4641205-94f01e1 e-paragraph-base\" data-interaction-id=\"4641205\" data-e-type=\"widget\" data-id=\"4641205\">We explored two full colour system for Rewind HK built around the mood and atmosphere of their events. The palette combines deep tones with brighter accents to reflect the contrast between underground spaces and energetic electronic music. Alongside the core colours, we created gradient variations that bring movement and dimension to posters, social media assets and future event visuals. These gradients allow Rewind to build a recognisable digital presence while keeping enough flexibility to evolve the look for different lineups and locations.<br><\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-7ebacf8 e-con-full e-flex e-con e-parent\" data-id=\"7ebacf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c34f9d e-flex e-con-boxed e-con e-child\" data-id=\"5c34f9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1893d elementor-widget elementor-widget-image\" data-id=\"1d1893d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"771\" height=\"455\" src=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3.avif\" class=\"attachment-large size-large wp-image-4639\" alt=\"\" srcset=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3.avif 771w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-300x177.avif 300w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-768x453.avif 768w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-18x12.avif 18w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b8c1b2 e-flex e-con-boxed e-con e-child\" data-id=\"8b8c1b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a04922 elementor-widget elementor-widget-image\" data-id=\"5a04922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"450\" src=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-1.avif\" class=\"attachment-large size-large wp-image-4638\" alt=\"\" srcset=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-1.avif 771w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-1-300x175.avif 300w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-1-768x448.avif 768w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_3-1-18x12.avif 18w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaa2802 e-con-full e-flex e-con e-parent\" data-id=\"aaa2802\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3d47d86 e-flex e-con-boxed e-con e-child\" data-id=\"3d47d86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf532b elementor-widget elementor-widget-image\" data-id=\"7cf532b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_5-1.avif\" class=\"attachment-large size-large wp-image-4637\" alt=\"\" srcset=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_5-1.avif 988w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_5-1-300x177.avif 300w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_5-1-768x453.avif 768w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_5-1-18x12.avif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0566090 e-flex e-con-boxed e-con e-child\" data-id=\"0566090\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h2 data-interaction-id=\"70d5f74\" class=\"e-70d5f74-c41fdf7 e-heading-base\" data-e-type=\"widget\" data-id=\"70d5f74\">Moodboard Direction 01<br><\/h2>\n\t\t\t\t\t<p class=\"e-1545b88-0f62c45 e-paragraph-base\" data-interaction-id=\"1545b88\" data-e-type=\"widget\" data-id=\"1545b88\">This direction explores a darker, more atmospheric palette that reflects the intimate and underground side of Rewind HK. The references focus on minimal lighting, deep shadows and clean typography, creating a mood that feels controlled, refined and immersive. It captures the quiet intensity of smaller electronic events and offers a visual base that works well for posters, motion and social visuals built around darker environments.<br><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a04a1 e-con-full e-flex e-con e-parent\" data-id=\"c0a04a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-51f15aa e-flex e-con-boxed e-con e-child\" data-id=\"51f15aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b3ae8 elementor-widget elementor-widget-image\" data-id=\"a0b3ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_4-1.avif\" class=\"attachment-large size-large wp-image-4636\" alt=\"\" srcset=\"https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_4-1.avif 989w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_4-1-300x177.avif 300w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_4-1-768x454.avif 768w, https:\/\/pulseinternational.online\/wp-content\/uploads\/2026\/07\/Rewind_4-1-18x12.avif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f68a45a e-flex e-con-boxed e-con e-child\" data-id=\"f68a45a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h2 data-interaction-id=\"127c95e\" class=\"e-127c95e-95d9dd2 e-heading-base\" data-e-type=\"widget\" data-id=\"127c95e\">Moodboard Direction 02<br><\/h2>\n\t\t\t\t\t<p class=\"e-0c49776-e0d67e2 e-paragraph-base\" data-interaction-id=\"0c49776\" data-e-type=\"widget\" data-id=\"0c49776\">The second direction draws from a brighter palette with warm and energetic tones. It leans into movement, colour transitions and gradient play to reflect the more expressive side of Rewind HK\u2019s events. The references highlight fluid lighting, soft blur effects and dynamic compositions that feel open and energetic. This approach gives the brand room to create more vibrant promotional assets, especially for outdoor events, sunset sessions and larger community gatherings.<br><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3619,"template":"","meta":{"_acf_changed":false},"category-pulsemedia-work":[37,35,42,64,36],"class_list":["post-3618","pulsemedia-work","type-pulsemedia-work","status-publish","has-post-thumbnail","hentry","category-pulsemedia-work-branding","category-pulsemedia-work-creative-concepts","category-pulsemedia-work-graphic-design","category-pulsemedia-work-moodboarding","category-pulsemedia-work-visual-identity"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Developing the Colour System and Gradients We explored two full colour system for Rewind HK built around the mood and atmosphere of their events. 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