The Morning After

The Morning After is a Hong Kong based snack brand founded by three friends who share a passion for playful, flavour driven treats. The company focuses on creating snacks with bold personality, from granola bites to mochi yoghurt, and presents them through a modern identity that feels light, colourful and energetic. Their tone of voice leans casual and fun, and the brand is built around the idea of bringing enjoyment to both early mornings and late nights.

SERVICES

  • Product Launch, Story Boarding, Videography

Creative for the Mochi Yoghurt Launch

We produced a launch video for The Morning After’s mochi yoghurt line, focusing on the playful and energetic personality of the brand. The goal was to introduce the product with a visual style that felt light, colourful and fun, matching the tone of their existing identity. The video highlighted the textures and flavour profiles of the snack while keeping the pacing quick and engaging for social media. It gave the brand a strong creative asset for announcing the new line and supporting its digital promotion.