SUPER AI x MIX MAG x EMC

We collaborated with Mixmag, EMC, and Culture Hub Asia to develop the full visual direction and marketing materials for their showcase at the SuperAI conference in Singapore. The project reimagined the iconic Long Bar as a modern nightclub concept, using high quality visuals and clear storytelling to present how AI can support design, music and experience driven environments. Our role covered the booth identity, large scale graphics, digital assets and printed brochures, giving Mixmag a cohesive visual presence that stood out on the conference floor.

SERVICES

Event materials for printed narrative

We designed the brochures that introduced the Long Bar concept and explained the role of AI, 3D, and Design in the workflow. Each brochure combined clear storytelling with high quality visuals, using concise copy, clean layout systems and a modern editorial structure. The aim was to make the concept easy to understand at a glance while still feeling polished and credible. These brochures acted as the primary takeaway for attendees, giving Mixmag a professional and consistent way to communicate the idea behind the installation throughout the event.

Visualising the Concept in Context

We designed the brochures that introduced the Long Bar concept and explained the role of AI, 3D, and Design in the workflow.

Each brochure combined clear storytelling with high quality visuals, using concise copy, clean layout systems and a modern editorial structure. The aim was to make the concept easy to understand at a glance while still feeling polished and credible.

These brochures acted as the primary takeaway for attendees, giving Mixmag a professional and consistent way to communicate the idea behind the installation throughout the event.