Crypto.com

Crypto.com approached us to develop visual concepts for the launch of their Crypto Plus product. The goal was to translate a financial feature into clear, memorable creative that could perform across paid ads, social media and digital marketing. We created a series of campaign ready visuals built around simple, instantly recognisable metaphors that helped audiences understand the benefit quickly. Each concept was developed in multiple formats for testing, optimisation and cross channel use, giving the brand a flexible set of assets for their global marketing activity.

SERVICES

  • 3D Design, Branding, Creative Concepts, Graphic Design, Product Launch, Story Boarding

Design Variations and Cross Platform Adaptation

We developed each creative direction in multiple design styles to give the Crypto.com team a wide testing pool across digital ads and social media. This included photographic concepts, 3D visuals, symbolic graphics and clean brand led compositions that placed the product message at the centre. Each concept was adapted into platform specific sizes such as square, landscape and vertical formats, allowing the campaign to run across Meta, Google, Twitter and in app placements without losing visual clarity. All designs were built with consistent colour, hierarchy and typography rules so the campaign remained unified even when presented in different formats.

Creating a Motion Option for the Campaign

We created a simple motion version of the staircase concept featuring the Crypto.com coin rotating at the top of the steps. The goal was to provide an additional creative option for A/B testing across paid ads and social media. This variation offered more flexibility within the same visual direction and gave the team a performance focused asset they could test, measure and use to refine future advertising decisions.